Montana – awarded gold!
Trade fairs play a crucial role in the construction industry, as they serve as central platforms for the presentation of innovations, products and services. They offer professionals the opportunity to find out about the latest developments and trends in the construction industry, make contacts and promote partnerships.
For Montana, Swissbau in Basel has been one of the most important trade fairs in recent years. As the leading platform for the Swiss construction and property industry, it always brings together a large community of experts and decision-makers, both physically and digitally, and along the entire property value chain.
Montana has been regularly represented at Swissbau with a wide variety of stand concepts since the end of the 1980s. A particular highlight was its participation in 2014, when Montana won the Swissbau Gold Design Award for the best concept and its realisation in the ‘over 80 m² stand area’ category. This trade fair took place in Montana's 50th anniversary year, which was particularly emphasised by a stand in the style of the founding year 1964. From the stand design and background music to the receptionist, everything was transported back to the 1960s.
Montana has always designed new stands for larger trade fair appearances. In the early years, this was mainly done in-house, later in co-operation with various stand builders. Nevertheless, the company's own contribution to the construction always remained very high, as it usually assembled and presented its own products itself.
In addition to appearances in Switzerland, Montana has also repeatedly taken part in various international trade fairs. Small teams consisting of marketing specialists and technical service staff travelled to the respective venues. At these trade fairs, we either exhibited alone, together with a local customer or at a joint stand with our sister companies. Among the trade fairs visited were BAU in Munich, BUDMA in Poznan, CONSTRUCT EXPO in Bucharest, Made Expo in Milan and SAIE in Bologna.
The trade fair industry is currently in a phase of change and reorientation. The digital transformation, the focus on sustainability and the development of hybrid formats show that the industry wants to react flexibly to new challenges and adapt to the changing needs of exhibitors and visitors.
Montana looks back with pleasure on the many positive trade fair experiences and stories. It remains exciting to see how our appearances will develop in the future. To stay informed, visit our website or follow us on our social media channels.